Persil – Monster Stains

Cinema & Online. Cannes Lion shortlisted for film.

To create the animation a team of ten artists crafted a colour palette from 28 common household stains, including jam, chocolate and gravy. We then used the colours to paint a single frame of the story on a white shirt before photographing it, washing it clean with Persil, then painting the next frame. This process was repeated 2,576 times.

Director – David Barr
Producers – Jack Goodwin (Kode) & Stephanie Owen (Aardman)
Production Company – Kode
Animation Studio – Aardman
Agency – Ogilvy
Creative Team – Angus George, Johnny Watters & Merlin Crossingham (Aardman)
Executive Creative Director – Andre Laurentino

Director of Photography – Aadel Nodeh-Farahani
Production Designer – Hannah Purdy Foggin

Post Production – Rebel
Editor – David Barr
Visual Effects – Felix Geen
Sound Design & Mix – Greg Niemand
Dolby Mix – Jungle
Typography Design – Dave Towers
Colourist – Joseph Bicknell @ Cheat

Coverage: David Reviews (5 stars), Campaign, The Drum, Little Black Book